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Welcome to Author Essentials Workshops

Taking your creative work and learning how to make it your living

Business Essentials for Writers

and Small Publishers

Continue your education here!

Seventeen modules to walk you through the publishing business

$199 and includes all future updates

  • Learn the fundamentals of publishing, and the current challenges in the business

  • Learn what a business is - and how using a business approach can help you leap forward

  • Who will you work with in publishing?

  • Effective business planning that will help you.

  • Navigating business cycles

  • Effective marketing for authors and publishers - what the gurus don't tell you

  • Sales! Sales! Sales!

  • Creating your brand

  • Effective sales and marketing plans

  • Who is your customer? Your reader? Your fan? Creating your avatars to improve sales - and your writing.

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  • Behind the scenes - technology and making operations work

  • Fulfillment and delivery to your customers

  • Fundamentals of Finance and Accounting

  • Basics of financial statements, and what you need to know.

  • Tying it all together - how the pieces work to build your business engine.

  • Plus downloadables and resources!

Join our growing community!

Stay in touch with the latest news, articles, tips, and business tricks for those in, and interested in the publishing community. 

We always respect your privacy, and will never sell or give away your information!

Our Featured Courses

Checkout our most popular courses. These are recently updated with all new content.

Jumpstart your business and career in publishing

Based on the book Business Essentials for Writers, this workshop carries you through what a business is, how to apply business structure to writing and small publishing, and the tools to get you started!

Get the entire core courses - and future ones too!

Includes Business Essentials for Writers and Paths to Publication courses, plus all future core classes including Intellectual Property Fundamentals, Business Planning for Writers & Small Publishers, Marketing, and more!

Paths to Publication

Learn about publication options, working with agents, and how money works in publishing!

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